How the practice works
The transition inventory covers customer-facing materials, internal tools, templates and physical environments. Changes are prioritized by consequence and usage. The program recognizes that a legal document, an email signature and a reception wall have different dependencies and cannot be managed as one artwork request.
- 01Surface
- 02Owner
- 03Consequence
- 04Change window
A working example
A new identity appears online while invoice templates still use the previous brand. Finance and Brand agree the correct transition sequence, including references that must remain historical. The program publishes guidance for colleagues who encounter mixed materials. A claimed distinction has to survive a conversation with a customer, not merely an enthusiastic reading of the brand guide.
