The model
Start with a repeated inconvenience, choose a small measurable improvement and let the people doing the work test it. Publicity follows sustained use. The approach treats colleague attention as a scarce resource, although the sponsorship deck still contains a page explaining that attention is scarce.
- 01Observe
- 02Remove friction
- 03Test use
- 04Describe the result
In practice
A team removes a duplicate approval from an expense workflow and monitors exceptions for a month. No mascot is introduced. The result becomes a short case note once the improvement survives the person who first suggested it going on holiday. The first milestone should be small enough to finish and consequential enough that someone notices without receiving an announcement.
