New Presences, Appropriately Positioned

A global footprint can begin with a surprisingly small room.

The ambition

The program evaluates new locations for a defined purpose, operating support and a practical route to establishing a presence. Announcements distinguish an exploratory visit, a correspondence address and an operating office. The difference matters even where all three can be photographed beside a sign.

The working record
  1. 01Purpose
  2. 02Feasibility
  3. 03Operating support
  4. 04Actual presence

How it is structured

Usual's location archive includes plans and reviews involving Longyearbyen, Ushuaia, Tórshavn and Coober Pedy. Each announcement states its stage. A feasibility visit does not become an office because the travel report uses the phrase on the ground.

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