The model
Ask whether the capability can be delivered by the named team, using available tools, under normal conditions. Then ask who supports it after the demonstration. The test does not discourage ambition; it places ambition in the correct part of the catalogue.
- 01People
- 02Tools
- 03Conditions
- 04Support
In practice
A demonstration depends on one specialist, a temporary account and prepared data. It proves that a concept is possible. It does not yet prove that a client can buy the same experience on a Tuesday without the specialist present.
