The Stakeholder Gravity Model

Understanding why an initiative attracts more observers as its deadline approaches.

The model

Stakeholder gravity increases with visibility, uncertainty and proximity to a decision. New participants bring useful knowledge, but may also reopen matters the delivery team thought settled. The model identifies which new contributions change the decision and which require context rather than a revised plan.

The working model
  1. 01Visibility
  2. 02Uncertainty
  3. 03Decision proximity
  4. 04Required contribution

In practice

A launch attracts three new review groups in its final week. The sponsor separates a genuine operating concern from requests to restate the program history. The concern is addressed; the history is supplied without restarting the approval sequence.

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