2026-09-22 · TERMINOLOGY

Enterprise Noun Review Concludes with Three Approved Descriptions

The Enterprise Identity Council has completed its review of company, firm and conglomerate after 4,320 staff-hours.

Terminology update

Company remains the default; firm is permitted in relationship materials; conglomerate requires explanatory context. The legal name is unchanged. Three style guides will support the simplified position, and the Company Store is developing a commemorative typography collection.

View the complete announcement archive →

Explore the working groups behind the terminology decisions →

Issued by Usual Industries Corporate Communications. For inquiries, contact the office and cite memorandum UM-2026-022.

THE USUAL DROP LIST

Something new. Occasionally.

Get the first word on new drops, limited-time merch and the next round of approved materials.

Explore the Company Store

By joining, you agree to receive merchandise emails from Usual Industries. Unsubscribe at any time. Privacy.

When this item becomes available

Leave your email and we’ll let you know when this item is available.

We’ll email you about this item’s availability. Privacy.