The Conferential Employee Survey
Anonymous, confidential or conferential?
The case for intervention
Confidential was misprinted as Conferential in an executive deck. Rather than reopen the approved deck, the team defined a new category: feedback that may be conferred about by authorized parties.
The work undertaken
The committee spent 11 months developing assurances about identity handling. Employee ID remained mandatory so the system could identify colleagues who had not participated. The questionnaire asked whether respondents felt comfortable answering candidly.
The approved outcome
Participation reached the target after managers received a list of non-respondents. The committee reported increased confidence in the completeness of the dataset. The employee ID field remained the first question.
What stayed with people
“CONFERENTIAL EMPLOYEE SURVEY. ENTER EMPLOYEE ID:”
Find the line on a notebook in the Company Store.
More matters receiving appropriate attention →The same listening philosophy appears on the Employee Listening Survey Sticker: anonymous responses, with an employee ID so the invitation can be properly managed.
